We support visionary B2B software founders with capital, connections and growth strategies to help them realize their dreams.

Strong willpower yields long-term success.

We're passionate about helping exceptional software founders reach their full potential. We offer the resources and guidance that ambitious founders need to create category defining businesses.

From Washington DC, Willpower VC grants our founders unparalleled access to regulators and policymakers, ensuring they can navigate the evolving public sector environment with confidence. Your journey with us is not just an investment, but a partnership to transform the way businesses scale in today's dynamic world.

A confluence of macro, micro and technological shifts have unlocked a unique opportunity.

Investment Criteria

  • B2B business model

  • Strong founder/market fit

  • Post product/revenue, pre Series A

  • Focus on capital efficiency

  • Solving “pain killer” vs. “vitamin” problems

  • Granular focus on initial ICP (Ideal Customer Profile)

  • US & Canada domiciled C-corps

Founded in 2024 by Andy Will who has deep expertise in software investing across the capital continuum.

  • 6 years experience as an early-stage venture capital investor across two firms, making 23 initial seed stage investments and 14 follow-on investments. Held 4 board positions and 2 board observer positions across two institutions, Zeal Capital Partners and Listen Ventures.

  • 6 years experience as a public markets investor, focusing on B2B software investments at TOMS Capital Investment Management and JP Morgan.

  • Kauffman Fellow, Class 28

  • MBA from The University of Chicago Booth School of Business, concentrations in Entrepreneurship and Accounting.

  • BS from The University of Notre Dame Mendoza College of Business, Finance Major.

managing partner

Andrew Will

What Founders Have to Say

  • “Andy was one of our earliest champions and investors at Esusu. Through his relentless work ethic and determination, he fought for us at every corner and is someone we could always count on when we needed him. No matter how good or bad the news, Andy was there for us when we needed him most. It has been a joy to partner with Andy on this journey and we would highly recommend Andy as an investment partner to founders.”

    Wemimo Abbey & Samir Goel
    Co-founders and Co-CEOs, Esusu

  • “Andy has been an exceptional investor and board member for Pay Theory and me personally. His insight on fintech and markets has enabled us to move fast and do more with our resources. Andy's a big part of our team, and I know we can trust and rely on him. We look forward to continuing to build together.”

    Brad Hoeweler
    Co-founder and CEO, Pay Theory

  • “Andy defines exactly what a founder is looking for in an investor and board member. He is thoughtful and compassionate when discussing challenges and supportive and rigorous when evaluating opportunities. He has built a strong network of collaborators across finance, technology, and investing backed by his grit and determination to draw upon these resources to move the needle for portfolio companies. Andy has one of the strongest work ethics I have ever seen and is an amazing human being - this combination is rare to find and leads to outsized impact for the early-stage companies fortunate enough to work with Andy. Even when times are tough, I never feel like I have to think before picking up the phone to call Andy and get his advice.”

    Laura Kornhauser
    Co-founder and CEO, Stratyfy

  • “Andy puts in the work to be a great investor. He reads and reflects on every line and detail of the materials we send, then reads between those lines and makes connections that are new to us. Every time I wanted to talk through an issue 1 on 1, Andy would be my first call, because I knew his instincts would help me craft the message for everyone else.”

    Fernando Rodriguez-Villa
    Co-founder and CEO, AdeptID

  • “Since our earliest days at YearOne Andy has been a foundational relationship on our cap table. He’s approachable, knowledgeable and our first call when challenges arise. We will continue to encourage other founders to work with him.”

    Stephen Ajayi
    Co-founder and CEO, YearOne

We’d love to hear from you.

FAQs

  • We have spent the last 12 years investing in B2B software business from the company formation through public offering. We intimately understand what it takes to scale a business and are here to support you on that journey. We have been entrepreneurs ourselves, providing a deep respect for the founder journey. We lead with empathy but don't shy away from difficult conversations. Our goal is to increase the odds of success for every founder we support.

  • Seed or seed+ stage, which to us means pre Series A with at least a few paying customers and early signs of a repeatable sales process.

  • Not exclusively but yes we lead seed rounds. We are happy to lead, co-lead or follow-on, as long as we can hit a minimum of 5% ownership.

  • We're ownership driven but our check size ranges from $500k to $1m

  • Our typical diligence process takes ~3 weeks. It can accelerate or decelerate depending on the situation but the diligence items remain constant.

  • You have direct access to our team at any time via email, phone or text. We provide a booklet of resources that are at your disposal - network, co-investors, intra-portfolio collaboration opportunities, events, thought partnership etc. We know how lonely it can be when you're building a business and we're here to support you every step of the way.

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